Yes, Another Article About the Website ;)

I know some of you are tired of seeing posts about the website, but I find this whole situation fascinating. C'mon, you know you do too! ;) I mean, who could have foreseen their website having these kind of issues a month later. Certainly not me. ;)

I also post so much about this topic because (1) it is in the recent news concerning J.Crew (and this blog is all about the Crew) and (2) I find something new in each article which in turn I want to share with you. :)

"Thanks!" to Jackie N. who shared with us an article over at the Washington Post about J.Crew's website situation. (Click here for original "J.Crew says sorry" article by Ylan Mui in its entirety.) What I find interesting is the following two paragraphs of the article:

The heartfelt apology comes courtesy CEO Mickey Drexler and President Tracy Gardner. (But alas, no coupon or discount! A source inside the company said that was worried an big promotion would drive a rush of traffic that would overwhelm a system under construction.)

"He personally wanted to put his name out there as being sorry and letting everyone know that he is aware and working on all the issues to make sure we can get up to speed as quickly as possible," spokeswoman Margot Fooshee said.

First, I appreciate Mickey putting his name out there like he did. I am sure it wasn't easy to acknowledge what an e-commerce disaster the J.Crew system upgrade had turned into. I don't think anyone over at the Crew expected the system upgrade to take this long or have so many issues. Second, I appreciate that they withheld a promotion of some type in order to prevent more system order errors. At first, I thought they should have offered some sort of coupon for its customers. But now, after finding out that their system can't handle the push, I recognize it was a smart move on their part to avoid a promotion. (Although, I still think the smarter move is just shutting down the site for a week and get everything sorted out.) :)

What do you think about this article's comments? Do you think more or less of Mickey since he put his name out there? Do you agree or disagree about not offering a promotion of some kind now that you have read their reasoning behind it?