"Thanks!" to Doug who pointed out that the men's page (click here) on JCrew.com features a very cool flash site (click here) promoting the Tribeca men's store. Besides being able to view the collection, the flash site offers a brief history of the Tribeca bar, a quick look at the new "What a Man Should Know" book (refer to "J.Crew's Book: Rules Of Engagement" post), and some new views of the Tribeca store.Although the material on the flash site is all information we have seen before, it is still pretty cool and interesting to look at. I really do like the layout and hope that J.Crew creates something similar for the Women's collection (perhaps another storyboard- I love those!) Also, I think it's too bad that some of the links don't seem to work. For example, the link to purchase the book or for the map to the store does not seem to work for me. (I am curious if we can purchase the book online or it is only available at their Tribeca store.) Hopefully the links work for you. :)
Lastly, I can't help think that J.Crew is really pushing (marketing-wise) the Tribeca men's store on its customers. I realize they want the store to perform well, but I feel like I have already seen the same material (e.g. Andy Spade's involvement with store design, Max Blagg's chewed pencils for $25 each, distressed jeans for $245) being presented over and over again. Perhaps if they start offering some new pieces or insights, that would get my interest again. :)
What are your thoughts on the Tribeca Men's shop flash site? Do you like or dislike the material, layout, and content?
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