J.Crew's Book: Rules Of Engagement

There is an interesting article (click here) over at GQ about J.Crew's latest offering.

The Rules of Engagement
By Johnathan Durbin
October 01, 2008

As reported earlier, J.Crew's first book is finally available. (And nope, it's not the latest masterwork from Mitch Albom.) Written by Max Blagg and illustrated by Hugo Guinness, What a Man Should Know is a collection of 50 (very) whimsical tips for the modern male. So what should you know? Chess, wine, and figure-drawing, yes, but also:

- Where Jackson Pollock is buried: "Jackson lies beneath an enormous rock in Green River Cemetery, East Hampton, NY. Also interred in the same graveyard are several other great Americans, including Frank O'Hara, Lee Krasner, and the divine muse Patsy Southgate. Take an afternoon off from the beach to pay your respects."

- How to properly fold a newspaper (broadsheet, not tabloid): "And under extreme or life-threatening conditions, be prepared to fashion it into a weapon on the lines of the so-called 'Millwall Brick' favored by certain English soccer hooligans."

- When to ignore certain rules of clothing etiquette: "For instance, the canard that he should not bedeck himself in shades of white or linen fabrics once Labor Day has come and gone. Refuse such orthodoxy! You're a big boy now. You can dress yourself."

$20, available at jcrew.com, and at the J.Crew Tribeca Men's Shop at the Liquor Store, 235 W. Broadway, NYC, (212) 226-5476

I am not sure I would spend $20 for a book about whimsical tips. Although I find the topics interesting, I am certain that if I gave this book to my husband or my brother, they would not read it. Also, considering the book's cover says "Volume I", should we be expecting J.Crew to create additional volumes?

What are your thoughts about this book? Do you think it is a smart move on J.Crew's part to offer this? Do you think you will purchase this book?