J.Crew Cashmere Wash {will you get it?}

"Thanks!" to Lauren who shared with us some interesting news she found at the Chic Report in Fashion Week Daily (click here).

Wash ‘n Go
By Abby Gardner
October 15, 2008

Beauty Junkie recognizes that this is indeed the time of year when one must ask the question, “How ever do I wash my cashmere?” The dry cleaner is the typical route, bien sûr. But actually, ’tis better to wash those soft treasures–you just have to do it right. Enter The Laundress New York (known for their high-end, eco-friendly clothing care products) and J.Crew who have created the new J.Crew Cashmere Wash to meet your needs. It’s pH balanced with coconut-based surfactants and works for hand-washing and the machine. Plus, it includes lavender extracts which naturally repel moths for those switch-the-closet-over months. Even better? It’s only $18. Get your own at select stores, the J.Crew Collection Store at 347 Madison Avenue and 79th St., or www.jcrew.com.

I have to admit that although I am surprised to see this new product line extension from J.Crew, it does make sense. After all, one of their staple offerings is their cashmere sweaters.

P.S. The cashmere wash is not yet available online. However, J.Crew's Ulitmate Cashmere Care Kit (Item 83762, $15.00 ) is available.

What are your thoughts about the J.Crew Cashmere Wash? Do you think this is a strategic product offering? Will you purchase it? How do you care for your J.Crew cashmere now?