Madewell sent an email letting us know about their jeans and boots. What is interesting about the email is located at the bottom: Madewell has a Facebook page (click here)! And if you sign up at their Facebook site, they will offer you 15% off your next purchase. "Thanks!" to Beeshers and Anonymous at 10:12AM (in this post) who let us know that this offer expires 10/8/08 and is good for in-store purchases only.I find this interesting and a clever marketing tactic. Clearly Madewell is targeting the affluent high school and college student who is wired with this latest ways of communicating. [This is also another reminder that I am not a part of Madewell's target market. ;) ]
Incidentally, Heather let us know that the salespeople at the SoHo store said the Madewell e-commerce site is delayed yet again and is now expected for the Spring of 2009. Originally their e-commerce site was to "go live" this summer, then delayed to early next year (click here).
What do you think of Madewell having a Facebook site (is it a smart move or a bad idea)? Do you think you will join? If you are already a member, let us know what it is like. :)
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