I was very excited about J.Crew creating an accessories catalog (refer to "Article on J.Crew's New Accessory Catalog" post). I was also thrilled to see the entire accessories catalog available online (refer to "Some New Items Have Arrived At J.Crew.com!" post).As many of you have pointed out (including ZanyAZ and Minah) the catalog is not the "regular" style we are accustomed to. J.Crew mentions that the "the format has been totally redone in 10 1/2 by 15-inch recycled newspaper" because they "didn’t want people to think this is a normal catalogue”.
I originally thought the redesign would look fabulous. Now that I have received the catalog, I can understand why many of you (like Lou in the "J.Crew Plays Favorites: Are You One?" post) thought that the catalog looked like another piece of mail. It really "blends in" with the mail. This is because, (as Molly in the same post pointed out,) the newspaper makes the images look dull. (Especially after seeing the catalog online with such sharp detail, as well as rich & vibrant colors.)I do appreciate that J.Crew created a new accessories catalog that is environmentally friendly, but perhaps they should have gone with a glossy paper instead. On a bright note, I do really like the size of the catalog (which is impressive).
Have you received J.Crew's accessories catalog? If you did, what do you think of the redesign (things you like or dislike)? Which style do you prefer (the regular glossy catalog or the newspaper style)?
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