J.Crew does "downward dog"?

I received an email from J.Crew announcing their new line of yoga wear. At first, I was confused... Yoga and J. Crew are not synonymous in my J.Crew retail textbook. I know J. Crew has lounge wear (and it's pretty good too!), but not sportswear (which I associate with the Nike's and Reebok's of the world.) By the looks of it, the collection is limited to a few items which closely resembles their lounge wear items. (I guess J. Crew is testing out the water before they dive in.)

So what do you think about this new collection? Do you think it was a good product-extension for J. Crew? Have you purchased any items in the collection already? Let us know what you think!